Bottled water and snake oil
http://www.economist.com/business/displaystory.cfm?story_id=9569968
This report from the Economist was published on July 31st 2007 and discusses the perceived ridiculous act of purchasing water that consumers already pay to receive through their taps. It reminds the reader of the failure of Coca-Cola’s Dasani water in the UK and looks at the decision of rival company Pepsi to state “Public Water Source” on their labels. It then goes on to review the industy’s growing and diversifying sales (such as new forms of “healthy water”) and compare it to that of oil and petrol. The report concludes by looking at the other side of the argument with the possible terrorist threats to public water supplies and the efficiency of rescue from bottled water accidents compared to those from public sources.
Related Links:
Think outside the bottle campaign - http://thinkoutsidethebottle.org/
